SALES NEWS:- City bank condemns online estate agents for poor sales figures


A leading City investment bank has taken the unusual step of criticising online estate agencies for their relatively poor sales record. The Jefferies bank, which monitors the UK housing market in detail, says:

  • the best-performing online agency sells only 52% of its homes;
  • the worst online agents sell only around 20%;
  • the unsold homes homes then only sell when a ‘real’ agent is instructed.

Jefferies says sellers using an online agent do “a £1,000 coin toss” because at best there’s a 50-50 chance their home will find a buyer without having to call on an experienced local agent to chase buyers.

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