SALES NEWS: Launch of new internet property web site
A new national property web site portal has been set up to rival Rightmove and Zoopla. The site, called OnTheMarket, has ruled that any agency advertising on it must no longer list its homes on one of the ‘big two’ – that means dropping either Rightmove or Zoopla.
Whilst many agencies in this area have decided to support the new site, from our perspective we do not believe it’s in clients’ interests to list our properties on it for two important reasons.
Firstly, OnTheMarket will have far fewer properties than Rightmove and Zoopla and so will attract fewer buyers – our priority is always to maximise exposure for our vendors’ homes.
Secondly, the new portal will cover predominantly very expensive homes, most of which are likely to be in south east England, so again it’s not quite right for our clients.
Even though listing on Rightmove and Zoopla will be more expensive for us, the agents, than listing on OnTheMarket, we will continue giving our clients the best possible service.