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SALES NEWS: Sellers advised to use ‘The Three Ps’ to make the best of the market

11/05/15

The decisive general election result has prompted a big increase in homes on sale and buyers registered with estate agents – making it crucial that sellers do everything possible to make their homes attractive to would-be purchasers.

Ian Garcia of East of Exe says to take full advantage, canny sellers must remember ‘Three Ps’ – presentation, price and promotion.

“Presentation is crucial. Make sure your home is de-cluttered, all DIY odd-jobs finished, rooms and the exterior redecorated if required, and everything from gardens to window boxes clean and tidy to make a great first impression” he says.

Price is also key: a professional agent with expertise in selling your kind of home in your area is required to value your property and advise on the best possible asking price.

Promotion is what gets your home noticed. East of Exe advertises on the two biggest property portals Rightmove and Zoopla, has a list of ready-to-go buyers, advertises across a range of local media and is regularly quoted in national newspapers.

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