SALES NEWS: Sellers beware – first impressions count


A survey of would-be house buyers has shown that many decide whether they like a property within five minutes of stepping inside – and in some cases within just 30 seconds.

The study of almost 250 people looking to purchase suggested that cleanliness, a fresh smell and the sight of ‘bright’ things like fresh flowers were crucial in forming a good impression.

Buyers also said their attitude to a property was influenced heavily by the condition of the kitchen and bathroom, general tidiness, and how clean paintwork and wallpaper were.

The research confirmed that artificial aromas could feel overpowering and to some buyers implied sellers were trying to hide something sinister such as damp.

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