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SALES NEWS: The ‘Three Ps’ – we reveal the essential strategy to sell your hom

22/02/17

A new survey of 5,000 buyers has revealed that in the south west, 48 per cent of people visit six or more homes before they make an offer.

Findings by East of Exe support this result: our buyers are often well-informed and spend substantial time researching and viewing competing properties before committing.

This backs up the need for what we call ‘The Three Ps’ – a successful strategy to make your home stand out from the crowd when you put it on the market.

Firstly there is Presentation. Any home going on sale should be de-cluttered, with all DIY jobs completed, rooms and the exterior redecorated if required and gardens, window boxes and even the brasswork on doors polished to create a perfect first impression.

Secondly there is Price. Only a professional agent with expertise at selling your type of home in your area can know the market well enough to advise on the right asking price.

Finally there is Promotion. East of Exe promotes clients’ properties on the two biggest property portals (Rightmove and Zoopla, where over 90 per cent of buyers start their searches). We also advertise in key local newspapers and magazines and our staff are regularly quoted in national and local newspapers seeking expert comment.

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